Choice Privileges, the leading travel rewards program for military members, has launched a new leisure benefit that provides members with free stays at more than 1,000 hotels worldwide.
Choice Privileges is a hotel loyalty program that offers military members and their families the opportunity to earn points for free stays.
WHY IT RATES: Choice Hotels has launched a new military discount that may save servicemembers up to 12% at participating hotels and will automatically upgrade their loyalty program membership to Lifetime Gold Elite level as well as give them 2,500 free Choice Privileges Points. — Associate Writer Laurie Baratti
When booking leisure stays, Choice Privileges, Choice Hotels International, Inc.’s award-winning loyalty program, is introducing a new discount for military personnel, veterans, their families, and members of government and military-oriented organizations. When booking at selected Choice-branded hotels, servicemembers may save up to 12%, demonstrating the company’s dedication to giving back to those who contribute so much to the nation.
“With Veteran’s Day approaching and the autumn season approaching, now is the ideal moment to introduce this new perk as another opportunity to honor our military members for their service,” Jamie Russo, vice president, loyalty programs and customer engagement, Choice Hotels, said. “Plus, with over 1,000 Choice-branded hotels within a 10-mile radius of U.S. military facilities, Choice is an excellent choice for service members and their families. We’re constantly searching for ways to show our appreciation and support for the troops at Choice Hotels, whether it’s via savings, enhanced memberships, or extra loyalty points.”
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Choice Privileges provides servicemembers the following benefits in addition to the new leisure military rate:
— Upgraded Membership: Active duty or reserve military members, retired military, and National Guard personnel will receive Lifetime Gold Elite status immediately after registering, which entitles them to 10% extra points on every stay and an Elite Welcome Gift upon check-in at Choice-branded hotels.
—2,500 Choice Privileges Points: After completing the military registration form, new and current Choice Privileges members will get 2,500 points on their next stay.
Choice Hotels has a long history of assisting military personnel and veterans. Beginning in 2018, the business formed a relationship with Operation Homefront, a national charity whose goal is to create healthy, stable, and secure military families so they may flourish in the communities they have fought so hard to defend, rather than just get by. Last year, Choice Hotels contributed over $100,000 in cash and in-kind contributions to Operation Homefront, believing that no military family should go hungry, struggle to pay bills, or risk losing their home.
Choice Privileges membership is free and offers fast rewards, such as bonus points, airline miles, or credits for premium coffee and shared rides through the exclusive, personalized Your Extras benefit, which has been named a top hotel loyalty program by both USA Today’s 10 Best Readers’ Choice Awards and U.S. News & World Report. Guests may earn points for future stays at Choice-branded hotels; visit www.choicehotels.com/choice-privileges for more information or to enroll in Choice Privileges.
All Choice-branded hotels are taking part in Commitment to Clean, a program that combines increased training and best practices for thorough cleaning, disinfection, and social distancing with the solid foundation of franchisees’ long-standing commitment to cleanliness.
Visit choicehotels.com for more details.
PRESS RELEASE FROM CHOICE HOTELS
Choice Privileges has launched a new leisure benefit for military members. Military members can now enjoy discounts on hotels, cruises, and more. Reference: military hotel discounts.
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