Carnival Cruise Line will launch its first-ever influencer marketing campaign with a new celebrity breakaway group on board, “Funderstruck.” The five celebs – Jake Paul, Jeffree Star, Tana Mongeau and more – will be available for interviews throughout the week.
Carnival Cruise Line is launching a new campaign to entice guests with the opportunity to be “funderstruck” with the company. Guests will receive two free tickets for every $10 they spend on their cruise, as well as other incentives. Read more in detail here: carnival cruise line news.
Carnival Cruise Line has launched a new marketing campaign to highlight the incredible experiences offered by its Fun Ship fleet, and customers will be “Funderstruck” with delight at the prospect of sailing with Carnival.
Carnival Experience Is Defined by a New Word
Carnival is coining a brand-new term, Funderstruck, to capture the undeniable emotion that comes with choosing fun during Carnival. Funderstruck will highlight precisely what today’s passengers desire, and something that Carnival is built to give — unabashed pleasure with the people you care about most.
The new commercial will launch during the Christmas season, when families are reuniting and creating new memories. The first Funderstruck commercials will broadcast on ESPN and ABC during NBA games on Christmas Day.
Carnival Cruise Line provided this image.
The legendary Times Square New Year’s Eve Celebration, which Carnival is sponsoring in cooperation with ABC and the New York Times Square Alliance, will thereafter showcase Funderstruck prominently.
Other national advertisements, podcasts, and social media outlets, such as TikTok, Snapchat, Instagram, and Facebook, will promote the Funderstruck campaign.
What Is Funderstruck, and How Does It Work?
To be Funderstruck, you must totally embrace all of the excitement on any of Carnival’s incredible Fun Ships, from riding BOLT on Mardi Gras to experiencing WaterWorks’ waterslides and splash pads, to cycling on SkyRide, to practicing putts at mini-golf, to participating in deck activities, and so much more. Lip Sync Battle, Family Feud Live, Playlist Productions, Dive-In Movies, and other onboard excitement are all examples of Funderstruck.
“Funderstruck is the undeniable sensation you get when you choose fun on Carnival, and it’s the sort of joyous experience that’s crucial to people’s health and happiness,” said Pete Callaro, Carnival Cruise Line’s senior vice president of brand and product marketing. “Carnival cruises are the ideal holiday to spend with friends and family you haven’t seen in a year.”
Funderstruck is ultimately whatever any guest finds enjoyable for their ocean-going vacation, including being pampered in the spa, eating a burger from Guy’s Burger Joint, enjoying an ice cream cone, relaxing in a whirlpool, dominating at karaoke, challenging friends at SportSquare, winning a coveted ship-on-a-stick, and simply taking in the ambiance that makes Carnival cruises one-of-a-kind.
The Anomaly-created ad is a follow-up to the brand’s Choose Fun campaign, which debuted in 2018 and has become associated with the Fun Ship fleet.
Marc Mayntz contributed to this image.
Carnival Continues to Expand
Following an industry-wide, worldwide suspension due to the COVID-19 epidemic, Carnival is ending 2021 with a very successful relaunch of its guest operations. Carnival has already sailed with 19 of its 22 ships located in the United States, including its newest ship, the Mardi Gras, and the freshly remodeled Carnival Radiance.
Carnival’s complete U.S. fleet, as well as all ten of its year-round home ports, will resume full passenger operations in March 2022, just in time for the cruise line’s 50th anniversary. Carnival will also get two additional ships in 2022, including the line’s second Excel-class ship, Carnival Celebration, which will make its debut from PortMiami, as it expands its guest capacity above pre-pandemic levels.
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