Royal Caribbean CEO Richard Fain announced that the company has shifted its focus to 2022 and beyond, with a goal of being “the most customer-centric company in the industry.”
The is royal caribbean sailing in july 2021 is a question that has been asked many times. Royal Caribbean CEO says the company will focus on 2022 and beyond.
Royal Caribbean Group CEO Richard Fain says the company’s attention has moved to 2022 and beyond as the “roller-coaster ride” of 2021 draws to a close.
“Obviously, we don’t want to give up on any length of time. But we’re more focused on doing well in 2022 and 2023, even if it means taking short-term losses this year,” Fain said in the most recent of his regular video communications to travel advisers.
The rest of the year, according to the cruise executive, will be devoted putting ships back into service and restoring some routine and predictability to the industry.
“By December, we want stability – none of the confusions and constant shifts that we’ve been dealing with,” Fain said.
“By the end of this year, we want almost all of our ships to be operational in all of our major markets, and to do so smoothly. Your customers need to know that we’re back, and that the turbulence of the last 18 months is behind us.”
The Sea’s Allure (Photo courtesy of Royal Caribbean)
“We Want Stability, Not Confusion and Constant Changes”
The cruise industry’s relaunch has been beneficial in many respects, but it has also been confusing and disruptive, with health standards changing week to week, numerous cancellations of port calls and sailings, and an overall sense of unease.
“It seems like every day brings dramatic news of some kind. Some of it is good, some of it is bad, but it is always dramatic,” Fain said.
“At the start of the year, when the epidemic was at its peak, we were depressed. Then, when we reopened in June, we were ecstatic, and the reservations reflected our joy. Then there was the delta variation, which created havoc and severely harmed our bookings,” Fain said.
“In my opinion, although some things will improve and some will deteriorate, the overall trend will stay on track.”
The Royal Caribbean Group is resuming service with substantially lower occupancy, which Fain attributes to a combination of being “extra cautious” and air travel limitations, especially across nations.
READ MORE: As Cruisers Hesitate, Delta Variant Slows Near-Term Bookings
Apex of Celebrity (Photo courtesy of Celebrity Cruises)
Getting the Fleet Ready for When Things Get Better
While there is little profit to be gained at current levels of occupancy, Fain says the business has made a conscious choice to have additional ships operational sooner rather than later in order to be ready when circumstances improve.
Another important objective, according to Fain, is to “show in a concrete way” how safe cruising is because to the industry’s many safeguards and procedures.
“We’re doing it right now, not via theory or forecasts, but through real operations. Two-thirds of our capacity is now operational. We’ve transported over half a million individuals and only had 141 instances out of those 500,000.
“No major epidemics have occurred as a result of our procedures. And the few instances we’ve observed have been handled efficiently. We’ll have transported over a million passengers by the end of November, and that’s only one cruise line.”
Moon of Silver (Photo courtesy of Silversea Cruises)
Society has chosen to accept a level of risk that is reasonable.
Vaccines are working to decrease severe illness and deaths, notwithstanding the interruption created by the COVID delta version, according to Fain. Now it’s up to society and individuals, he adds, to decide how much danger we’re prepared to accept.
“I believe that society has established where that balance sits throughout the globe. It entails taking specific measures, as well as accepting the chance of acquiring the illness, just as we do with any other risk in our life.
“We think society has selected that equilibrium. And we witness it every day in a variety of ways. People are going out to eat, meeting with family and friends, traveling domestically and internationally, and, yes, taking cruises.”
Fain’s video may be seen here.
READ ON FOR THE REST OF OCTOBER: Royal Caribbean Announces Protocols
Royal Caribbean CEO Says Focus is on 2022 & Beyond Reference: royal caribbean nassau, bahamas.
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