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Sandals Resorts International (SRI), an all-inclusive resort business, is commemorating its 40th anniversary with a series of events honoring the company’s Jamaican origins and the memory of its late founder, Gordon “Butch” Stewart.
The new efforts also include initiatives to assist Caribbean people and communities, as well as on-property amenities and features that recall SRI’s hospitality heritage. The executive chairman of Sandals Resorts, Adam Stewart, stated, “This year represents an amazing milestone for Sandals Resorts.”
“It’s particularly important as we use this opportunity to commemorate what my father built and continue his illustrious legacy across the Caribbean,” Stewart added.
The new initiatives at SRI honor Gordon “Butch” Stewart, the organization’s founder. Sandals Resorts (picture courtesy of Sandals Resorts)
The Gordon “Butch” Stewart International School of Hospitality and Tourism at The University of the West Indies, in collaboration with Florida International University’s Chaplin School of Hospitality and Tourism Management, is at the forefront of SRI’s efforts.
According to SRI officials, the program will be based at the University of the West Indies’ Miona campus in Montego Bay, Jamaica, and will provide fully recognized undergraduate curriculum aimed at “developing the next generation of international tourism and hospitality leadership.”
The new university will be a supplement to SRI’s Sandals Corporate University, which was created to offer Caribbean-based Sandals employees with chances to enhance and develop vocational skills as well as obtain undergraduate and post-graduate degrees. “When we invest in Caribbean people, we are investing in the region’s future,” Stewart said.
Similarly, Stewart said that SRI’s Sandals Foundation would select 40 initiatives that promote the growth and development of local farmers, artists, and community groups, as well as build hospitality and training programs. According to him, the projects would “better demonstrate the connection between tourism and its ability to change lives.”
Company executives and employees will participate in initiatives such as ecological conservation work at Jamaica’s Blue and John Crow Mountains, a UNESCO World Heritage site, and programs to enhance local farmers’ ability to produce sustainable food as part of the Sandals Foundation effort.
SRI’s resorts are celebrating the 40th anniversary with side-by-side drink menus from 1981 and 2021, as well as new poolside service with Caribbean-inspired food and cocktail menus. Eight selected, hand-crafted cocktails with unique flavor mixes, premium liquors, and hand-picked herbs from local farms will be available at SRI’s bars and restaurants.
SRI is also releasing a retro t-shirt line inspired by 1981, as well as a retail collection with ten styles that pay tribute to Sandals’ foundation period. Beginning in November, items from the collection will be available for purchase at the resorts’ Beach House stores.
SRI’s first-ever podcast allows travel advisors and Caribbean tourists to stay up to date on the company’s latest initiatives. With 13- to 20-minute episodes including expert insights, resort overviews, and exclusive interviews, the forthcoming Sandals PalmCast will offer listeners the “inside scoop” on events and developments across SRI’s properties.
According to authorities, SRI’s average return guest rate is around 50%, suggesting that guests are keen to learn more about the company’s properties throughout the Caribbean.
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